The Crumbl Valentine’s M&M’s Cookie is a fun and festive treat. It has soft, warm cookie dough filled with crunchy red, pink, and white M&M’s candies. This special cookie is only available during the Valentine’s season. It gives a cute holiday twist to the classic M&M cookie.
Many fans love its buttery taste and bright colors. It looks cheerful and tastes delicious, which makes it great for sharing with friends or giving as a gift.
Crumbl changes its cookie flavors every week, but this one is extra special for Valentine’s Day. It usually comes out in early February and is available until February 14. The cookie is made with fresh ingredients like butter, sugar, eggs, and flour, mixed with colorful holiday M&M’s candies.
If you are planning to get dessert for the holidays, it’s a good idea to check the Crumbl cookie flavors this week.
What Makes the Crumbl Valentine’s M&M’s Cookie Special?
This cookie is soft in the middle and a little crispy on the edges. When you bite into it, the M&M’s add small pops of chocolate and a light crunch.
Unlike a regular chocolate chip cookie, this one has red, pink, and white candies. These colors make it feel fun and perfect for Valentine’s Day. However, the main taste is still classic chocolate, so it feels familiar and simple.
Many people say it feels warm and comforting. It reminds them of homemade M&M cookies from childhood. The difference is that Crumbl makes it bigger and more gourmet. The bright colors also make it look great for Valentine’s celebrations. So, it is not just tasty but also festive and fun to share.
If you want to know how much these big cookies cost, you can check Crumbl cookie prices for single cookies, 4-packs, and party boxes to choose the best option for your celebration.
Flavor Profile and Taste Experience
The cookie has a rich, buttery flavor with just the right amount of sweetness. It is not too sugary, so the taste feels smooth and balanced.
When the cookie is warm, the M&M’s melt a little inside. This creates small pockets of soft milk chocolate in every bite. The candy shells stay slightly crunchy, which adds a nice contrast to the soft cookie texture.
Many reviewers like how simple and classic it tastes. Some say it reminds them of a traditional M&M cookie, but better because of Crumbl’s baking style. Others enjoy the crispy outside and the soft, tender center. Overall, people give it high ratings because it is tasty and not too complicated.
A few people mention that the flavor feels familiar, especially if you have tried regular M&M cookies before. Even so, the bright and festive colors make it feel more special and fun for celebrations.
Nutrition Information for Valentine’s M&M’s Cookie
Crumbl’s cookies are big and very rich, so it’s smart to watch your portion size. The Valentine’s M&M’s Cookie usually has about 680 to 730 calories for one full cookie. The exact number can change a little depending on the location and how it is made.
Here is a simple breakdown based on available information:
| Nutrient | Amount (per large cookie) | Notes |
|---|---|---|
| Calories | 680-730 | Varies slightly by source |
| Total Fat | 26-34g | Includes saturated fats |
| Saturated Fat | 16-18g | High due to butter |
| Carbohydrates | 98-99g | Mostly from sugars and flour |
| Sugars | Around 50-77g | From candy and dough |
| Protein | 5-14g | Modest amount |
Mini cookies have around 170 to 190 calories each. These numbers are based on general Crumbl nutrition information and some third-party estimates. For the most accurate details, it’s best to check in the store or on the app, because recipes can change a little. Enjoy them in moderation as part of a balanced diet.
Copycat Recipe for Valentine’s M&M’s Cookie
Recreate this sweet treat at home using simple ingredients. This copycat recipe is made to taste like Crumbl’s thick and soft cookies, filled with Valentine’s M&M’s.
Ingredients (makes 8–10 large cookies):
- 1 cup (2 sticks) cold butter, cut into small cubes
- 1 ¼ cups light brown sugar
- ½ cup white sugar
- 2 large eggs
- 1 tablespoon vanilla extract
- 2 ¾ cups all-purpose flour
- 1 teaspoon baking soda
- ½ teaspoon salt
- 1 to 1½ cups red, pink, and white M&M’s (plus extra for the top)
Step-by-Step Instructions
- Heat your oven to 350°F (175°C). Put parchment paper on your baking trays.
- In a bowl, beat the cold butter with brown sugar and white sugar. Mix for 2–3 minutes. It should look creamy, but small butter pieces should still be visible.
- Add the eggs and vanilla. Mix well.
- In another bowl, mix the flour, baking soda, and salt together.
- Slowly add the dry mixture to the wet mixture. Stir until everything is just mixed. Do not overmix.
- Add most of the M&M’s and gently mix them in. Keep some M&M’s to put on top later.
- Scoop large balls of dough (about ½ cup each) and place them on the baking trays. Press the extra M&M’s on top.
- Bake for 12–15 minutes. The edges should turn golden brown, but the centers should still look soft.
- Let the cookies cool on the tray for 10 minutes. Then move them to a wire rack to cool completely.
These cookies will be chewy with melted chocolate inside. If you want thicker cookies, chill the dough before baking. You can also add more M&M’s for extra crunch.
Customer Reviews and Feedback
Most customers really like this cookie because it looks fun and tastes great. Many people choose it for Valentine’s Day because of its bright colors and classic flavor. They say the middle is soft and the candy pieces add a nice crunch.
Some people think it is one of the best simple cookies during the season. Others like that it stays warm and gooey for a longer time. Many reviews mention that it is perfect for sharing with family, friends, or someone special.
A few people feel the cookie is too simple compared to more creative flavors. Even so, most customers agree that it tastes good every time and is worth trying.
Crumbl Valentine’s Hours & Availability
Valentine’s Day is one of the busiest times of the year for Crumbl. Since February 14, 2026, is on a Saturday, most stores will stay open late to handle the holiday crowd. Typically, Crumbl Valentine’s hours follow their standard weekend schedule, which is 8:00 AM to 12:00 AM at most locations.
Keep in mind that hours can be different at each store. Some locations in quieter areas might close earlier, around 10:00 PM or 11:00 PM. To make sure you get the Valentine’s M&M’s cookie, it’s a good idea to check the Crumbl hours for your local Crumbl store or order ahead through the app.
Why This Cookie is Perfect for Valentine’s Day
The Crumbl Valentine’s M&M’s Cookie is full of fun and holiday cheer. The colorful candies remind you of love and celebration, without being too sweet. Its big size is great for sharing or giving as a gift.
Whether you buy it in the store or make it at home, it brings a little extra sweetness to Valentine’s Day. With its tasty flavor and festive look, it is always a favorite treat for the season.
How Valentine’s M&M’s Cookie Is Different from Other Cookies
When you look at this seasonal cookie compared to other popular Crumbl cookies, a few things stand out:
| Feature | Valentine’s M&M’s Cookie | Other Crumbl Cookies |
|---|---|---|
| Sweetness | Sweeter because of M&M’s | Less sweet (like chocolate chip) |
| Appearance | Very colorful | Usually plain or one color (like sugar cookies) |
| Texture | Soft and chewy | Can be crunchy or chunky (like nut or chocolate chunk cookies) |
| Best for | People who want a soft, candy-packed cookie | People who like classic or chunky cookies |
This makes it easy to know when to pick this cookie. For example, if you want a soft cookie with lots of candy, this one is a great choice.